Je Ne Sais Quois

I could probably have lived without "Blink."

And so, the fact that I'm slightly mesmerized by "The Tipping Point" either means that I, too, succumb to gas-station-literature -- or this time, Gladwell makes a few noteworthy points.

Consider this:

"There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it."

Ponder that. As you pour coffee, flip the radio dial, chitter-chatter at work, shop for jeans and train your uncontrollable pooch.

I'm not going to call it brilliant just yet. But it certainly made me think.